10 Commandments of Good Business


  1. Clients are the most important people in any business.
  2. Clients are not dependent upon us, we are dependent upon them.
  3. Clients are not an interruption to our work, they are the purpose of it.
  4. Clients do us a favour when they call, we are not doing them a favour by serving them.
  5. Clients are part of our business, not outsiders.
  6. Clients are not cold statistics, they are flesh and blood human beings with feelings and emotions like ours.
  7. Clients are not people to argue or match wits with. Nobody ever won an argument with a client.
  8. Clients are people who bring us their wants, it is our job to fill those wants profitably to them and them to us.
  9. Clients are the lifeblood of this and every business.
  10. Clients deserve the most courteous and attentive treatment we can give.